How Dealerships Can Survive During A Crisis

The latest COVID-19 crisis has placed dealerships in a place of adjustments and uncertain times that will change the way business will be done moving forward. These are now the time to step and get stronger by using this time wisely.

Four Things Dealerships Must Do During A Crisis.

1 Do Not Panic!

These times are tough and I get that but the worst thing that you and your dealership staff can do is panic. As a leader within your dealership the worst thing you can do is to allow anxiety, negativity, or worry set in among your leadership team. Maybe you had to make some tough decisions to let go of some people, managers and sales staff or even shutdown your sales department. As a leader it is your job to keep your team’s head in the game and do not allow them to operate in fear!

2 Streamline Your Business

Now is a perfect time to make some adjustments to get your business stronger by streamlining your process. I suggest getting together with your Leadership Team on Zoom, Go To Meeting, Skype or whatever is a great way for you to communicate with your team virtually. Begin to take a look at all your dealerships processes and procedures and begin to evaluate them, make them stronger. Look at your expense structure and go line by line to take a look at advertising expenses too, evaluate if some of these expenses are necessary. However, you decide to streamline your business so when this is over you come out stronger than before.

3 Connect More Deeply With Your Customers

I truly believe that this is a great time for dealerships to take deep dive and really begin to connect deeper with their customer base. Now more than ever your will need to make a stronger effort to connect with your customers. Right now is the time for Owners to get out and make more appearance on Social Media to speak with their customers. Begin by making more announcements with your customers letting them know your are behind our essential workers. Send out video emails to reach out to your customers and let them know that you care about them as to letting them know what your are doing to ensure safety. Of course keep your home test drives and deliveries going and discover ways to make the buying experience more convenient for your customers.

4 Adopt Modern Technology That Fits The Buyers

Whether you agree or not technology is not going away and will continue to get better with time. Which will require you to get better with time, in fact it has already inspired some dealerships to get a head of time. In recent poll of 2200 people conducted by Autotrader, stated that 48 percent of adults say scheduling a test drive during their next purchase would be very appealing. Autotrader also discovered that among middle-income class adults, those making between $50K and $100K-are most likely to say test drives are important. I am quite sure you know this already but I want to remind you of the importance of a test drive. Wouldn’t this be even better if your customers could go your website to schedule a test drive or make a service appointment without having to call in? I believe this is where you need to be because there are dealerships out there already on top of this matter. Now is the time to get modern technology in your dealerships to improve your buyers experience.

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Two Things Sales Managers Must Do Inside A Dealership Daily

73% of Sales Managers spend less 5% of their time coaching their Sale People, according to TAS Group recent study.

The number of help wanted ads will never go away if we don’t stop the bleeding when it comes to Sales Turnover in the Automobile Industry. For some reason we keep having the attitude of the next man up and the next man up continues to provide your dealerships with the same results of placing a help wanted ad which is costing you tons of dollars. Just look in your CRM Tool and it will tell you everything you need to know about your sales; on average dealerships lose around 70% of the business they generate each month. The average store closing percentage is around 30% when it comes to sales closing percentages each month. Many asked the questions what can we do to change the turnover problem? How can we increase our sales each month? How can we increase our gross profits? Well there are two things that all Sales Managers, General Managers and Dealer Principals must do which I will tell you in this short video that can help you to turn this issue around Sales Turnover and save you money as well as make you more money.

We must do these two things in our dealerships.

Discovering what’s your singular  priority to close more sales.

In today’s world we often find ourselves multitasking with multiple-pages of to do lists jammed packed with projects seems to be what many people are faced with daily. Whether you are a entrepreneur or working with an organization in sales, we are always attempting to complete the daily priorities that are necessary to succeed in sales and business. The word “priority” is singular, not plural. It is referencing to what matters the most. A direct singular focus.

Direct Focus 

 Direct focus requires one to spend a large amount of time on one thing that could lead to improvement in sales immediately. If you can answer this one question, it may give your that singular focus: “what can you do to make things easier now and eliminate the unnecessaries? Your answer could very well be, provide yourself with the laser-locked in focus you need to close more sales. Focusing on one thing at a time will help you to see the big picture to your success.

The  Big Picture

Once you find that singular focus, everything else will typically fall into place. The key to the big picture is developing that direct focus on what’s necessary in order to paint the big picture and bringing understanding to your mission. Your direct focus will predict how you spend your time. 

Attitude and Skills 

Your attitude and skills is what aligns a salesperson’s one thing. Direct focus will lead to spending a lot of time mastering the skills necessary for improving your end results, a sale and customer satisfaction. 

The Extraordinary Key

The Secrets to Successful Selling

• Discover the that “Direct Focus” to improve results immediately.
• Align your purpose with priority, along with passion and skill.
• Commit to success; the best way to do that is by a step by step process.
• Schedule your most important work when your will power is high. Only you will know when it is you perform the best.
• Think BIG, never think small about what you can achieve.
• Eliminate destructive distractions that can limit your focus, i.e television, social media or uninspired people.

This is just scratching the surface as to what you maybe capable of if your develop a Great foundation such these actions. Align these actions with your purpose, with your priority and it may soon lead to increased sales. 

So let’s put these principles in place and into action to close more sales.

*Remember, consistency is the driving force to your success.

*You have to become faithful or few to be ruler over many. Start by building your success in sales with a direct singular focus on one thing that would really accelerate your path to success.

Be Great,

Roger

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Things to do With Your Extra Hour During The End of Daylight Savings Time.

What will you do with your extra hour tomorrow?
Tomorrow morning at 2:00 AM we will set our clocks back one hour. What does this mean for us and how do we take advantage of it?

Yes, we have all heard it multiple times that time is precious to us and we should use it wisely. 

Well tonight when go to bed on November 5, 2016 we will wake up gaining one hour more in the Morning. This began many years ago 1908 in Thunder Bay in Ontario, Canada and soon spread to Germany in 1916, where they became the first county to implement it entirely. Benjamin Franklin came up with the idea to save candle wax burning and encouraging people to get up earlier to take advantage of the Daylight as he wrote an article in the Journal of Paris titled “Reducing The Cost of Light.” The whole idea was to get people up to take advantage of daylight. 

The United States tossed the idea around starting with President Woodrow Wilson signing it in law during World War I and of course we did not fully adopt into the United States until 1981. Today the last adaptation to Daylight Savings Time was done By President George W. Bush in 2005 which extended it another month, thus bringing us to where we are today. So, what will you do with your extra hour? I have few suggestions for you as to how you can take advantage of your extended time.

1. Get up and read a book you would like read but just didn’t have time.
2. Praying and Meditating: helps to get your mind prepared for your day.
3. Planning out your future projects
4. Completing an unfinished project.
5. Hit the gym again; working out is always a great thing.
6. Spend time with family and loved ones; there is nothing more important.
7. Writing your goals for 2017
8. Recommitment to goals your started this year.
9. Planning your next vacation.
10. Eating the breakfast that you often rush through or miss out on.

Time is truly precious and we must value it especially when we only get time back once a year!

* Time falling back is used to get us prepared for the start of Winter, which also gives us time to prepare, repair things in our lives or just some time to catch our breath and reflect on our lives. 

How will you use your time tomorrow? 

Think about this, tomorrow November 6,2016  is the only day this year we get time back!

Be Great,

Roger

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